Data protection

Mixed Agile Arts® is a registered trademark of MPIRICS Consulting GmbH, whose imprint you can find here. All transactions are carried out in the name of MPIRICS Consulting GmbH.

MPIRICS Consulting GmbH

Country road 66
4020 Linz

Responsible body and owner: MPIRICS Consulting GmbH, Landstraße 66, 4020 Linz

Email address of the owner:

Declaration on the duty to inform

The protection of your personal data is of particular concern to us. We therefore process your data exclusively on the basis of the statutory provisions (GDPR, TKG 2003). In this data protection information, we inform you about the most important aspects of data processing in the context of our website.

1. processing methods

The controller processes user data in a proper manner and takes appropriate security measures to prevent unauthorized access and the unauthorized forwarding, modification or destruction of data.

Data processing is carried out by means of computers or IT-based systems, following an organizational procedure and mode strictly aimed at the stated purposes. In addition to the Data Controller, access to the Data may be granted to certain categories of persons in charge, involved in the operation of the Website (administration, sales, marketing, legal, system administrators) or external parties (such as third-party technical service providers, delivery companies, hosting providers, IT companies or communication agencies) appointed, if necessary, as Data Processors by the Owner. An up-to-date list of these parties can be requested from the responsible body at any time.

2. place

The data is processed at the place of operation of the controller and at all other places where the parties involved in the data processing are located. For further information, please contact the responsible office.

3. storage duration

The data is stored for as long as is necessary to provide the services requested by the user or for the purposes specified in this document. The user can request the responsible body to block or remove the data at any time.

4. use of the collected data

The data about the user is collected so that the owner can provide the services. In addition, data is collected for the following purposes: Analytics, displaying content from external platforms, heat mapping and session recording, hosting and backend infrastructure, monitoring infrastructure, managing contacts and sending messages and interacting with external social networks and platforms.

The personal data used for the purposes listed are listed in the respective sections of this document. Detailed information on the processing of personal data is collected for the following purposes using the following services:


We want our website and our services to be very informative, personal and as user-friendly as possible. For this reason, we use “cookies” on our website. We use these cookies primarily to improve performance and user-friendliness. The cookies used by our web services do not store any data that makes the users of our website (you) personally identifiable unless you personally register with us and give your consent to personal identification. The cookie technology used cannot harm your computer.

By using our website and/or web services, including our mobile applications, you consent to the use of cookies and other technologies as set out in this policy. If you wish to prevent the use of cookies on your computer or device, you will find the corresponding options in the settings of your browser on your device. You can also delete cookies transmitted by us. However, if you object to the general use of cookies, then we are sorry, but in this case we must ask you to refrain from using our website or our web services. To find out more about cookies, please visit

Web analysis

The services listed in this section allow the Owner to monitor and analyze traffic and track the behavior of Users.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by this about your use of this website (including your IP address shortened to the last octet and anonymized by the “_anonymizeIp ()” method before it is stored) is transmitted to a Google server in the USA and stored there. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators (us) and providing other services relating to website activity and internet usage. Google will also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You can prevent the storage of cookies by selecting the appropriate settings at the beginning of your browser session or generally in your browser, but please note that if you do this, you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. You can opt out of future storage and analysis by Google by changing the settings in your browser or by downloading and installing the Google Analytics opt-out browser add-on for your current web browser.

We use Google Analytics remarketing codes to record when users view certain pages or perform certain actions on our website. This enables us to position our services in a more targeted manner. General information on Google Analytics and data protection can be found on Google’s Privacy Center.

 Google Tag Manager (Google Inc.)

Google Tag Manager is an analytics service provided by Google Inc.

Personal data collected: Cookie and usage data.

Processing location: USA – Privacy policy


Google AdWords conversion tracking (Google Inc.)

Conversion tracking from AdWords is an analysis service from Google Inc. that links the data from the Google AdWords advertising network with actions taken by this application.

Personal data collected: Cookie and usage data.

Processing location: USA – Privacy policy

This type of service enables interaction with social networks or other external platforms directly via this application. The interaction and the information collected via this application are always subject to the privacy settings made by the users for the respective social network. If a service for interaction with social networks is installed, it can collect data from the data traffic for the pages on which it is installed, even if users do not use the service.



We use the product HubSpot for our online marketing activities. This is an integrated software solution with which we cover various aspects of our online marketing. This includes  reporting (e.g. traffic sources or accesses), contact management (e.g. user segmentation & CRM), contact forms and membership declarations. This allows visitors to our website to learn more about our organization, download content and provide their contact information, including but not limited to their last name, first name, email address, postal address and phone number and/or mobile number and other demographic information. This information is stored on the servers of our software partner HubSpot. They can be used by us to get in touch with visitors to our website and to determine which projects of our organization are of interest to you. All information collected by us is subject to this privacy policy. We use all the information collected  to optimize our projects and marketing measures. HubSpot is a software company from the USA with a branch in Ireland. HubSpot is certified under the terms of the “EU – U.S. Privacy Shield Framework” and is subject to TRUSTe’s Privacy Seal and the “U.S. – Swiss Safe Harbor” Framework. We also use HubSpot on the basis of the EU standard contractual clauses. We have also concluded a data processing agreement with HubSpot. This is a contract in which HubSpot undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection regulations and, in particular, not to pass it on to third parties.

You can find more information about HubSpot’s privacy policy at

You can find more information about the cookies used by HubSpot under the following links:

Contact: HubSpot Inc, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500

If you generally do not want Hubspot to collect data, you can prevent the storage of cookies at any time by changing your browser settings accordingly.



The “Zoom” tool is used as part of live online services. Zoom is a video conferencing platform from Zoom Video Communications, Inc. based in the USA. Participants require an access that must be personalized. First name, surname and email address are registered via Zoom. We also link this data in Hubspot (see above). You can find more information about Zoom under the following links

Interaction with external social networks and platforms

We provide you with links to social media platforms (e.g. Facebook, Instagram, LinkedIn) in various areas of our website. You can recognize them by the logo of the respective social media provider. When you use our website, no personal data is initially passed on to the providers of the social media platforms. Only when you click on these links will you be redirected to the website of the respective social media provider and then transmit personal data to the provider. By doing so, you leave our website and we have no influence whatsoever on the data collected and data processing procedures, nor are we aware of the full extent of the data collection, the purposes and the storage periods. If you click on such a link, the social media provider receives the information that you have accessed the corresponding subpage of our online offering. In addition, the data mentioned in the section “Collection of personal data for informational use” of this declaration will be transmitted. This takes place regardless of whether you have an account with this social media provider and are logged in there. If you are logged in to the social media provider, this data is assigned directly to your account. The social media provider stores the personal data as user profiles and uses them for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to display needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact the respective social media provider to exercise this right. Further information on the purpose and scope of data collection and its processing by the social media provider can be found in the data protection declarations of these providers provided below. There you will also find further information on your rights in this regard and setting options to protect your privacy.